Jakarta Land’s buildings are known as landmarks for their unique architecture and bustling business community. More than just a place of work, it's also a space where creativity and productivity meet. On Jakarta Land's 50th anniversary, we organize a photography competition "Where Work Meets Art: A Photographic Journey on Life at WTC" which aims to showcase the day-to-day life within the Jakarta Land’s complex from the perspective of its people in an artistic way.

Photography can be used to capture the unique architecture and design of the building, as well as the creative expressions that exist within it, such as art installations, decorative elements, and other aesthetic features. On the other side it can also be a method to preserve the infinite moments that’s occur in a lifetime.

The competition invites all of the employees of Jakarta Land’s tenants to submit photographs that capture the aesthetic, uniqueness, and community activity within Jakarta Land’s area. With multiple floors, various businesses, and numerous individuals activities happening, photographers are encouraged to take the viewer on a photographic journey through the diverse aspects of Jakarta Land.

Ultimately, through this competition Jakarta Land wants to provide a platform for the employees to express their creativity and showcase their unique perspectives of the building and its impact. While many employees may not consider themselves artists, the exhibition can be a powerful experience that enable them and others to see their workplace in a new light and appreciate the creativity that exists within it.

The judges for this competition are Chaerul Umam and Hardi Budi. Chaerul Umam is Chaerul Umam is a well-known black-and-white photographer who started his photography career in 2005. He is notably known for his landscape, architectural, and portrait works. Meanwhile, Hardi Budi has won more than 200 Awards from many prestigious photography events around the globe, the Jakarta-based visual artist Hardijanto Budiman, also known as Hardi Budi, classifies himself as a ‘pure’ photographer. He uses the camera as a medium to capture his life journey where he is able to express his imagination, emotion and experiences through the lens.